Turn "What If" into "What's Next."
Let's be real, "hope" is not a marketing strategy.
For too long, marketers have been forced to cross their fingers, throw money at their one "best guess," and pray it works.
It’s time to stop guessing and start building something that actually works.
Even the smartest marketers got that sinking feeling. You do everything by the book, spend weeks debating, launch the big campaign... and get crickets.
This wasn't marketing, it's was a high-stakes guessing game, and frankly, we were tired of playing it.
Sound Familiar?
In 2015, a new dawn rose as advanced tracking using databases ruled the advertising world.
For almost 6 years marketing became an unstoppable force... Until it ran into the unmovable object.
Apple's anti-tracking update shook the world.
When the Data Went Dark
In 2021, Apple’s iOS 14 update basically turned off the lights.
Database targeting? Now a shot in the dark.
Reliable campaigns died overnight.
The old playbook was officially, completely useless.
It was a full-blown crisis, forcing a choice: figure out a new way, or go out of business.
Your Results Tanked, Didn't They?
The map just changed. Time for a new GPS.
"Just Win"
– The Conversion Angel
It’s no longer about being smarter than the algorithms.
It’s about feeding them what they love: lots of data, fast.
Instead of one big bet, we started making dozens of tiny, cheap ones to see what the market actually wanted.
It’s called Sprint Testing, and it's ridiculously simple.
Ideate at Scale: We come up with tons of ideas. Good ones, weird ones, all of them. No judgment.
Sprint & Test: We launch them all with tiny budgets. We're not spending to sell; we're spending to learn
Identify & Scale: In about 72 hours, we see what worked. We kill the 98% of losers and pour the whole budget into the 2% that are clear winners.
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